The Digital Couturier is a dynamic digital agency specializing in managing social media for luxury, fashion, lifestyle, and hospitality brands. We excel in creating high-quality video and photographic content tailored for social media platforms, ensuring each brand’s unique story is told with style and sophistication. Our expertise extends beyond content creation—we also design immersive experiences in collaboration with top talents and influencers, helping brands connect with their audience in meaningful and impactful ways. At The Digital Couturier, we blend creativity, innovation, and a deep understanding of the luxury market to drive engagement and elevate brand presence in the digital world.
Photographers and Video Makers
Thanks to our team of photographers and videographers, we offer a comprehensive 360-degree service to our clients, creating all types of audio, video, and photographic content for their social media and beyond.
Services
- Brand Consulting
- Digital Strategies
- Social Media Management
- Influencer Marketing
- Shooting and video Production
- Rebranding
- Web Development
- Creative Support
- Brand Experience
Our Vision
We make things easier for our clients by offering smart and innovative strategies that are not yet on the market. Every client is unique, just like a bespoke couture gown, and we craft a tailored strategy for each one of them.
Virginia Varinelli – Founder
Virginia Varinelli has a background in finance, but soon decided to dedicate herself to her great passion, fashion and its digital implementation. She first made her mark on the fashion scene as an ambassador for many brands, including Chanel and Louis Vuitton, to name a few. She then began collaborating with fashion houses, offering her advice and strategies. This is where Virginia’s background and more than a decade of experience originated. Recently, she decided to undergo a rebranding herself, changing the name of her consultancy from Floo to The Digital Couturier. Together with her team, Virginia offers a 360-degree overview when it comes to strategic consulting, digital, and branding. She also founded her jewelry brand, Viridì, 12 years ago and, three years ago, launched her fashion house, Virginia Varinelli Label.
Digital Creative Director, developed through previous work experiences ranging from Diane von Furstenberg in Paris to strategic consulting and support for various start-ups in the fashion, hospitality, and lifestyle industries.
She specializes in social media management, online and offline strategies, and collaborative projects with other content creators.